Core Competencies

USIM is structured around nine core competencies which provide the company with a competitive infrastructure to efficiently service the needs of a diverse group of clients. The chart below defines the relationship between the nine core competencies (Media Planning, Spot Negotiation, National Media Negotiation, Print Negotiation, Out of Home, U.S. Interactive, U.S. Multicultural Group, Traffic and Duplication, USIM Research) and the various services and specialist groups.